The Importance of Decreasing Website Bounce Rates
Website bounce rate is defined by Google as each time where you only have a website session composed of a single page. If you have not been keeping tabs on your website bounce rate, then you need to do this as soon as possible. Now you should know that maintaining website views is a good start to achieving a higher conversion rate.
You should know that 45% is the average website bounce rate. So, if you have a website, you should be aiming for rates ranging from 26% to 40%.
The following are some of the things that you can do to decrease your website bounce rates.
1) Review your load time
You should expect to have a higher website bounce rate if you have a website that takes too long to load. The reason being that most people do not have the patience to wait for it while they are surfing the web. This is the reason why it is your responsibility to make sure that your website is optimized. This can be done by decreasing the sizes of your files so that you will have increased load speed.
Try utilizing NXPowerLite Coupon. This is a type of file compression tool that lets your files be optimized. This leads to your load time improving as well as your bounce rate decreasing. You may also utilize the AJAX tool. Such a tool comes in handy in ensuring that your web page loads faster because they only load third party content on the background.
2) Make sure that your website is easy to navigate
Do not undermine the significant role your web design plays in your website. Though you have exerted some effort into putting some flash effects and themes for your website, you should know that the regular website viewer has certain preferences.
A lot of website visitors opt for convenience when browsing through your website; hence, placing your menu on top is a must. Always bear in mind that there are several pages that are provided in one website, and what the visitor clicks on may not be yours. This one reason why you should take advantage of internal linking methods that allow visitors a clear way of accessing which page you want them next.
3) Put an end to popups
Indeed, popups have been proven to work sometimes, but they have been shown to negatively influence the visitor’s website experience.
In the year 2013, one study has proven that 70% of people do not want to see popups while browsing the net.
If you cannot just simply stay away from popups, then you can still use them but with moderation. You will see in the market that there are countless plugins that only let you have popups for a scheduled time or when the website visitor finally decides to leave your web page.
Popups are really of no good use to promoting your product; they only end up even increasing your website bounce rate.